With all of our campaigns, we believe strongly that synergies between the mail, digital, and phone programs are essential. We have found that the "story" of the campaign is better and easier told through the mail, and that telemarketing provides a reminder to the donor to respond, as well as another means by which they can contribute. In addition, telemarketing helps to relay the sense of urgency—that the donation is needed by a set deadline. It also provides another channel for engagement through campaigns such as "tele-town halls."
CDR Fundraising Group works with a variety of call centers across the country and assists our clients in the RFP process, script development, and management of their telemarketing campaigns.