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Senior Digital Account Executive


The Senior Digital Account Executive is responsible for assisting in the development of our non-profit client’s strategy and the creation and implementation of campaigns to acquire, cultivate and solicit and retain donors across one or multiple non-profit clients.


  • Works with integrated fundraising team to develop and implement strategies to maintain and/or expand fundraising programs, membership acquisition/retention and engagement for a portfolio of clients through digital marketing, including email campaigns and online acquisition efforts.
  • Tracks and presents results to optimize campaigns as well as apprise the client of the campaign’s success.
  • Manages the overall details of assigned client accounts to ensure that program goals are met.  Ensures that deadlines and budgets are met.
  • Creates and provides reports on the budget and donor activity for each assigned client.
  • Interfaces with clients to understand the client’s overall objectives and requirements.  Identifies short- and long-term goals and helps to prepare a plan to meet them.
  • Contacts clients on a regular basis to maintain the account relationship and solves issues as they arise.
  • Assists with the development of new and innovative approaches to provide, expand or improve current practices.
  • Works with writers, designers and advertising strategists to generate top-notch, engaging digital campaigns to support client goals.
  • Ensures overall quality control of all digital assets; ensuring timelines and accuracy of deliverables including multi-channel testing plans and campaign reports.
  • Prepares and conducts presentations for clients as needed. Leads client meetings as needed.
  • Shares ideas and client needs throughout all phases of client life cycle (plan, design, integrate, implement, manage, report).
  • Creates and provides reports on the budget and donor activity for each assigned client.
  • Develops short-term strategic plans designed to ensure client satisfaction by identifying customer issues and offering creative and timely solutions to those issues.
  • Develops long-term strategic plans designed to ensure account retention, continued account success and realistic program expansion.
  • Assists directors and other senior staff with projects as assigned.


  • Experience in digital communications, fundraising and/or marketing. 
  • Knowledge of and experience with online marketing for nonprofits, including any or all the following disciplines: email campaigns, advocacy, social media, peer-to-peer fundraising, and digital acquisition channels.
  • Ability to work in a team environment to meet client fundraising goals.
  • Ability to adapt to shifting client priorities.
  • Ability to monitor and project performance.
  • Ability to handle multiple complex projects in a deadline-driven environment; a resourceful self-starter who can take initiative and follow through on projects.
  • Comfort working with data and using past results to drive future strategy.
  • Attention to detail and strong organizational/project management skills.
  • Commitment to delivering error-free work and high-quality customer service to clients.
  • Friendly, customer-service oriented attitude.
  • Strong written and verbal communication skills.
  • Proficiency with Microsoft Word, Excel and PowerPoint.


  • Bachelor’s degree (B.A. or B.S.) or equivalent from accredited college or university, Marketing or Communications preferred.


  • Three to five years of online marketing and fundraising experience.
  • Agency experience highly desirable.
  • Experience with online platform Blackbaud Luminate Online a plus.

To apply:

Creative Direct Response, Inc., is an equal opportunity/affirmative action employer.  All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Click here to apply:         CDR Sr. Digital Account Executive