Lost Focus on Planned Giving? Start with Direct Mail

Want in on a little-known secret?  Wealthy people aren’t the primary group leaving bequests to charities. It’s the little old ladies faithfully writing checks each month. In fact, according to the Institute of Charitable Giving, 82 percent of bequests come from donors with a net worth under $3 million dollars. In her latest NonProfit PRO blog post “Lost Focus on Planned Giving? Start with Direct Mail” CDR President Angela Struebing shares her unique perspective on how direct mail can better support planned giving strategies.