I know that creeping feeling of dread. It's that time – the end of the fiscal year and your organization needs a prospecting direct mail budget - a roadmap to guide the path to success, helping grow the donor file next year instead of just counting up the losses... The clock is ticking, but all those numbers! All. That. Data. Where's that darn spreadsheet? Where do I even start?!
This is no time to get overwhelmed!