category: digital

Christmas in July: 5 Tips to End the Year with a Bang

By Bailey Bernius, Senior Account Executive, Digital, August 10, 2017

The original article appeared in the July 2017 issue of DMAW’s Advents. 

Summer is here, and it’s the perfect time of year for beach visits, fireworks, barbeques, and…stocking stuffers?! Yes, if you’re a direct response marketing professional, sugar plums should be dancing in your head during these long summer days as you perfect and plan your year-end digital fundraising strategies. Here are five tips to get you into the holiday spirit, even while the AC is blasting:

1.Put the testing elves to work


Expand your Reach with Peer-to-Peer Fundraising

By Dawn Iype, Associate Director of Digital Media, February 3, 2016


Word of mouth. When it’s positive, it’s the most powerful type of promotion out there. This is why peer-to-peer fundraising is so popular. It leverages your supporters to fundraise on your organization’s behalf. It resonates with potential donors because participants can tell – in their own words – why they care about your cause. They then go on to inspire friends, family and colleagues to care too.

Illuminate Your Year-End Campaign with a Lightbox

By Tori Richards, Associate Director, October 30, 2015


Looking for a way to turbo-charge your year-end fundraising or membership results? Consider use of a lightbox. Sometimes referred to as a homepage takeover, a lightbox allows you to display content as an overlat atop a main page while the content of that page is darkened and inactivated in the background. It's a proven tactic to help raise campaign awareness, drive membership and increase donations. 

A lightbox will put your organization’s most urgent message front and center providing an easy means for your most engaged audience – your web site visitors – to act.