The original article appeared in the July 2017 issue of DMAW’s Advents.
Summer is here, and it’s the perfect time of year for beach visits, fireworks, barbeques, and…stocking stuffers?! Yes, if you’re a direct response marketing professional, sugar plums should be dancing in your head during these long summer days as you perfect and plan your year-end digital fundraising strategies. Here are five tips to get you into the holiday spirit, even while the AC is blasting:
1.Put the testing elves to work