I know that creeping feeling of dread.  It's that time – the end of the fiscal year and your organization needs a prospecting direct mail budget - a roadmap to guide the path to success, helping grow the donor file next year instead of just counting up the losses... The clock is ticking, but all those numbers!  All. That. Dat...
Relationships are everything in business – and that’s no different for nonprofits, or direct marketers. We were flattered to be included in the recent NonProfit PRO article, Direct Marketing Fundraising L...
Summer is a perfect time to catch up on good books. Not only salacious romance novels and suspenseful mysteries, but also reading that can advance your skills, career and overall perspective. Looking for a management page-turner? A book about a nonprofit pioneer that you just can’t put down? I was too. I asked some colleagues for...
Last year saw many people become so emotionally charged that they acted or donated to nonprofit organizations – often for the first time. From everything we see so far, 2017 isn’t going to be any different. So, how can nonprofits best cultivate these new prospects and donors and ensure they stay around once their...
How does your organization's culture impact the work of your nonprofit? Digital project manager Upma Kapoor shares some tips in Georgetown University Center for Social Impact Communication online magazine, The Blur, after attending Be...
Around this time two years ago, I was in my last semester at Elon University and about to graduate with a degree in marketing.  Like many other seniors, I was worried about what my future would look like. Good fortune was with me, though, and I landed at CDR Fundraising Group soon after, where I enthusiastically began my career in direct re...
How does your audience read your direct mail copy? Vice President of Creative Services Julie Dixon’s recent blog post for the DMAW, “Direct Mail Copy for Skimmers, Swimmers and Divers” will provide you with winning techniques, phrases and...
Want to better engage your donors beyond having them take part in your runs, walks, and rides? Read up on some tips to maximize your peer-to-peer program’s online processes in Associate Director of Digital Media Dawn Iype’s recent blog post for the DMAW “
What if I told you that there’s a way to personally welcome every new donor, improve retention rates and reactivate hundreds - or even thousands - of your lapsed file at low or no cost.  How, you ask?  Bepeve it or not, the answer is outbound telemarketing.  Telemarketing has a reputation for being intrusive, expensive and o...
A good script, strong donation asks and persuasive upsells are common tools used to achieve call center results. Now, with new call center platform features, there are even more resources available.   Here are five best practices you can use to optimize the ROI of your inbound telemarketing efforts. ...