Relationships are everything in business – and that’s no different for nonprofits, or direct marketers. We were flattered to be included in the recent NonProfit PRO article, Direct Marketing Fundraising L...
Summer is a perfect time to catch up on good books. Not only salacious romance novels and suspenseful mysteries, but also reading that can advance your skills, career and overall perspective. Looking for a management page-turner? A book about a nonprofit pioneer that you just can’t put down? I was too. I asked some colleagues for...
Last year saw many people become so emotionally charged that they acted or donated to nonprofit organizations – often for the first time. From everything we see so far, 2017 isn’t going to be any different. So, how can nonprofits best cultivate these new prospects and donors and ensure they stay around once their...
How does your organization's culture impact the work of your nonprofit? Digital project manager Upma Kapoor shares some tips in Georgetown University Center for Social Impact Communication online magazine, The Blur, after attending Be...
Around this time two years ago, I was in my last semester at Elon University and about to graduate with a degree in marketing.  Like many other seniors, I was worried about what my future would look like. Good fortune was with me, though, and I landed at CDR Fundraising Group soon after, where I enthusiastically began my career in direct re...
How does your audience read your direct mail copy? Vice President of Creative Services Julie Dixon’s recent blog post for the DMAW, “Direct Mail Copy for Skimmers, Swimmers and Divers” will provide you with winning techniques, phrases and...
Want to better engage your donors beyond having them take part in your runs, walks, and rides? Read up on some tips to maximize your peer-to-peer program’s online processes in Associate Director of Digital Media Dawn Iype’s recent blog post for the DMAW “
What if I told you that there’s a way to personally welcome every new donor, improve retention rates and reactivate hundreds - or even thousands - of your lapsed file at low or no cost.  How, you ask?  Bepeve it or not, the answer is outbound telemarketing.  Telemarketing has a reputation for being intrusive, expensive and o...
A good script, strong donation asks and persuasive upsells are common tools used to achieve call center results. Now, with new call center platform features, there are even more resources available.   Here are five best practices you can use to optimize the ROI of your inbound telemarketing efforts. ...
You may have seen our Huffington Post blog on what poptical campaigns can learn from nonprofits, but the lessons go both ways. In her article for the Direct Marketing Association of Washington (DMAW), CDR President Angela Struebing explains that this election...
As the days grow longer and the sun shines brighter, it’s time to let some light in and clean out those pesky cobwebs that may be lurking around your email file and hindering your performance. Here are some of our favorite Spring Cleaning measures to help improve the efficiency and effectiveness of your email...
You may think fundraising for political candidates is completely different from nonprofit fundraising, but there are lessons to be learned across both verticals. In her recent blog post for The Huffington Post CDR President Angela Struebing explores
Everyone loves a good Easter egg hunt, and it’s especially nice when fundraisers find hidden gems in client data! In her blog post for Direct to Donor, CDR President Angela Struebing uncovers data eggs that lead to big wins for nonprofits.
Word of mouth. When it’s positive, it’s the most powerful type of promotion out there. This is why peer-to-peer fundraising is so popular. It leverages your supporters to fundraise on your organization’s behalf. It resonates with potential donors because participants can tell – in their own words – why they ca...
Santa Claus has come and gone which can only mean one thing – tax season is upon us! Although charitable organizations are not required by law to mail tax statements to their donors*, doing so can be beneficial in a number of ways. It offers your donors a service and thanks them for their contributions over the past year. It also reminds t...