Full Blog Posts

How does your organization's culture impact the work of your nonprofit? Digital project manager Upma Kapoor shares some tips in Georgetown University Center for Social Impact Communication online magazine, The Blur, after attending Beth Kanter and Aliza Sherman’s book event for The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout.

  • Around this time two years ago, I was in my last semester at Elon University and about to graduate with a degree in marketing.  Like many other seniors, I was worried about what my future would look like. Good fortune was with me, though, and I landed at CDR Fundraising Group soon after, where I enthusiastically began my career in direct response and fundraising.
  •  
  • Recently, I was invited to speak on a career panel for the Direct Marketing Association of Washington (DMA-W). The purpose of the session was to provide professors with further insight on how to best... Read More

How does your audience read your direct mail copy? Vice President of Creative Services Julie Dixon’s recent blog post for the DMAW, “Direct Mail Copy for Skimmers, Swimmers and Divers” will provide you with winning techniques, phrases and structure for all types of readers. 

Want to better engage your donors beyond having them take part in your runs, walks, and rides? Read up on some tips to maximize your peer-to-peer program’s online processes in Associate Director of Digital Media Dawn Iype’s recent blog post for the DMAW “Power up your Peer-to-Peer Website.” 

  • What if I told you that there’s a way to personally welcome every new donor, improve retention rates and reactivate hundreds - or even thousands - of your lapsed file at low or no cost.  How, you ask?  Believe it or not, the answer is outbound telemarketing.  Telemarketing has a reputation for being intrusive, expensive and optional in fundraising, but with our tips below you’ll see why telemarketing is none of those things!
  •  
  • Whether you are launching a new telemarketing campaign or want to revitalize your current efforts, below are a few tips to both grow your... Read More